Cloud AdNet - software for managing content on Terminals and ATMs

Implementation results
Features
How it works
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Cloud AdNet – a single solution for managing the displayed content and demonstrating personal offers on Bank’s ATMs and self-service kiosks. The solution allows Bank’s marketers to run the advertising companies over Bank’s ATM network, collect the displaying statistics, rapidly customize ATM’s UI and demonstrate personal offers to customers.

Cloud AdNet work demo

What bank’s tasks the service can solve?

Distributing and managing information content on ATMs and any other Remote Banking service channels – quickly, without involving developers and admins, with ability to specify the demonstration parameters;
UI customization for the certain kiosks and ATMs of the bank’s network;
Displaying personal offers in UI with the possibility of collecting the customers feedback.

Which types of the content can be arranged?

Content – are the banners, advertising scenarios, personal offers and more, which are demonstrated in ATM’s UI while serving a customer:

Banners. Picture or a few pictures in rotation;
Advertisements scenarios (a few images or web pages by click);
Advertisements scenarios with data collecting;
Personal offers and info content;
Printing advertisement on receipts.

It takes 10-15 min to arrange content on kiosk or ATM network from deploying to get the ability to manage the content demonstration. All actions can be performed by marketer, technical staff is not involved.

Implementation results

Centralized managing
of the content
Displaying personal
offers to customers
Statistics and reports
Quality of service assessment

Managing the advertisements is performed via the single web interface:

POS selection (self-service kiosks, ATMs and other devices);
Start and finish of the advertising campaigns;
Deploying the content over network;
Viewing statistics of customers interaction with the content;
Analyzing advertisements and campaign effectiveness;
Creating and uploading reports.

Working with Cloud AdNet web-interface does not require technical skills, marketers can operate the content managing service without involvement the IT-specialists.

To automate a campaign, you only need to specify the required parameters once, and then the platform will automatically deploy the content and advertisements on ATMs.

The data for creating personal offers can be uploaded to cloud storage of the Platform or requested online from bank’s systems. To configure personal offers demonstration the following targetings are available:

by devices geo-location;
by additional devices parameters (e.g. ATMs in bank branches or large stores);
by the service type (e.g. payments for certain services via kiosks);
by operation parameters (payment amount, time);
by demographic customer’s parameters (e.g. customer’s age).

The basic set of filters allows you to get the following analytics data on ATMs:

Number of the content demonstrations from advertising campaign start (banner, video and personal offers) or number of clicks (for clickable content or banner);
Number of conversions for personal offers;
Funnel that shows conversion for mini-site content type;
Number of advertising campaigns: active, completed, moderated, waiting for start;
Project scale may include the customized reports.

Possibility of implementing interaction scenarios with the feedback form for quality of service rating. In case of an unsatisfactory assessment a customer may be asked for detailed feedback (write a review or request a call back.)

Available interactive ways of customers feedback:

Mini-sites;
Feedback forms;
Request a call back.

Features

Omnichannel service

Content managing service on ATMs and kiosks can demonstrate advertisements in Web and mobile apps and on any self-service devices.

Security

Encryption the exchange protocol with control devices, checking content for safety, two-factor authentication, content moderation before displaying.

Seamless integration

The service is fully compatible with «eKassir ATM Terminal» and «eKassir ATM Web Host» solutions.

Ways of implementation

Web service can be deployed on customer’s premises or MS Azure cloud. Scaling, CDN and other cloud capacities are supported.

How it works

Step-by-step scheme of Cloud AdNet functioning, managing advertisements on ATMs.
How advertising content is delivered? How does the pre-moderation process work?

Success stories

Questions?

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